Lana Richardson 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Lana Richardson is the perfect example of a new breed of fly fisher; young, passionate and extremely dedicated. Yet Lana comes from an even smaller group – in being a dedicated, young, female salmon angler.

Stephen & Mirjam Copp 🇸🇪

Designers Stephen & Mirjam talk us through the thought process behind the LOOP technical clothing range, and their testing ground in the Swedish wilderness. Spending our time immersed in harsh…

Lars Munk 🇸🇪

Meet Lars Munk, a dedicated fly fisherman and guide from Swedish Lapland. Lars moved to Sweden 20 years ago to pursue his passion and has never looked back. For Lars…

Laplanders 🇸🇪

Laplanders traces the portrait of those who live by the rivers of Lapland in Northern Sweden. Their quest for the Baltic Salmon is one every fisherman can relate to –…

Emilie Björkman 🇸🇪

Meet Emilie Björkman, amazing Swedish fly fisher and a true inspiration for all anglers out there. Hunting and fishing have always been a part of Emilie’s DNA, her parents have…

Valgardur Ragnarsson 🇮🇸

As the LOOP team fishes the opening days of the sea trout season on the in Iceland, we met up with Valgardur ‘Valli’ Ragnarsson to hear about his story, and…