MADE FOR THE MOMENT
Colours of the Wild Opti Reels
The large arbour icon returns in new nature-inspired styles.
Power Matrix Drag System
Large Arbour Spool
Marine Grade Seals
Aircraft Grade Aluminium FrameReels
Stories from the wild
News, tales, tactics and tackle from our adventures in the world of fly fishing.
Call to Action: Scottish Aquaculture Review
The Scottish Parliament is examining the impacts of salmon farming on Scotland’s seas and rivers, and we want them to hear our voice.
Read more
Job Opportunity | Men’s Fit Model
We are currently looking for a Men’s Fit Model to collaborate with our Soft Goods Design Team.
Read more
Return of the Bottle Tube
Product Manager Ross Macdonald dives into the legacy of the Loop Bottle Tube, and why the time was right to bring it back.
Read more
Careers | Product Manager: Hard Goods
We’re looking for a Hard Goods Product Manager to help shape the future of Loop Tackle Design
Read more
Wild Fish / Wild Places | Ep 5: Sweden
Emilie Björkman returns to her homeland, fishing through the long, dark nights in search of Sweden’s giant migratory trout.
Read more
Emilie in Brussels
Brand Ambassador Emilie Björkman heads to the European Parliament in Brussels to showcase her documentary on the plight of Baltic salmon – Free Falling.
Read more