FLYT TRAVEL RODS
Ström Traditional
Inspired by the Golden Age of fly fishing, Ström Traditional combines the timeless aesthetics of classic cane rods with the cutting-edge performance of 7X technology. A special edition collection that celebrates the heritage of rod making without compromising on the strength, stability or accuracy expected from modern day anglers.
7X TECHNOLOGY
M40X CARBON FIBRE
FLOR CORK
REC CERECOIL GUIDESRods
Stories from the wild
News, tales, tactics and tackle from our adventures in the world of fly fishing.
Out Fishing | Ep 5: Cutthroat Wyoming
Ali Parkin joins Loop Ambassador Josh Gallivan in Wyoming in search of native Snake River cutthroat trout.
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Adventures in Norway
Emilie Björkman journeys across wild Norway, spiritual home of the Atlantic salmon.
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WildFish Fundraising Auction 2026
WildFish’s annual online fundraising auction returns in support of wild fish and their habitats.
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Adventures in Arctic Norway
Rolf Nylinder searches for wild trout in the far north of Scandinavia, 400km above the Arctic Circle.
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Out Fishing | Ep 4: Nova Scotia Striped Bass
Ali Parkin heads to muddy Nova Scotia, teaming up with Scotty and Kate Sherin in pursuit of wild striped bass.
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Adventures in Eastern Canada
Fred Campbell returns to the rivers that shaped his life and sparked a lifelong passion for Atlantic salmon.
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