More than 100 locals in 30 boats gathered in Bay de Loup, a fjord in south Newfoundland, to protest the expansion of salmon farming in the area. The “Draw the Line” event, which took place on Aug. 10, 2025, was organized, in part, by the Atlantic Salmon Federation.
Species spotlight
Wild Atlantic salmon is a keystone species that affects multiple ecosystems, and has seen its population drastically decline over the past few decades. And salmon in particular are near and dear to us because of our Swedish roots and how important the fish are to the country’s biome.
CONNECTED EFFORTS FOR CONSERVATION
We believe revitalization is possible, and we are proud to support initiatives working to bring that about.
CONNECTED PARTNERSHIPS
Explore unstoppable non-profit organizations who are chipping away at our debt to Mother Nature.
Connected stories
A collection of tales, tactics and tackle from our adventures in the world of fly fishing.
Loop x The Last Salmon Podcast
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Loop
Loop
2 min read
On this International Wild Salmon Day, we’re proud to announce that we’re sponsoring the latest series of The Last Salmon Podcast, hosted by Jim Murray MBE.
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Call to Action: Scottish Aquaculture Review
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Scotland
Loop
1 min read
The Scottish Parliament is examining the impacts of salmon farming on Scotland’s seas and rivers, and we want them to hear our voice.
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Emilie in Brussels
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Belgium
Emilie Björkman
6 min read
Brand Ambassador Emilie Björkman heads to the European Parliament in Brussels to showcase her documentary on the plight of Baltic salmon – Free Falling.
Read more“The Earth is a fine place and worth fighting for.”