Last modified: April 21, 2026
We (and third parties that provide content, advertising, or functionality on our Website) may use cookies and other technologies to facilitate Website administration and navigation, to better understand and improve our Website, to determine and improve the advertising shown to you here or elsewhere, and to provide you with a personalised online experience. We provide more details about these technologies below.
1. Cookies
A cookie is a tiny file that is stored on your device (e.g. your computer or mobile device). It contains a unique identifier, as well as the address and other information about the Website you are visiting. Some cookies are essential in order to enable you to move around our Website and use its features, such as accessing secured areas. Other cookies collect information about how visitors use the Website (for instance, which pages visitors go to most often, and if they get error messages from web pages).
Most browsers accept cookies automatically but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that if you disable cookies, you may be unable to access some customized features on our Website.
2. Other Tracking Technologies
A variety of other tracking technologies, like web beacons, pixels, and tags, are also used. These are small strings of code that are placed on a web page, in the emails we send you, or in our digital advertisements. When you access a page or platform containing one of these technologies, you establish a communication with a web server, which collects certain information about your computer or device. This information may include your IP address, browser type, operating system type, information about your interactions with our emails (such whether you opened, read, forwarded or clicked on any content within the email), and identifiers that have been stored in cookies. We (and third parties) may use these technologies to count the number of visitors to our Websites and to recognize users by accessing unique identifiers stored in cookies that we have set on their computers or devices. Being able to access these identifiers enables us to provide a personalized experience on our Websites. We may also include technologies like these in digital advertisements or in email messages to determine how these are acted on.
For purposes of the balance of this “Cookie Policy,” we will include all of these technologies within the generic term “cookies.”
3. Categories Of Cookies And Your Right To Opt-Out
As mentioned in the previous paragraphs, cookies are used for different purposes. Some cookies are “set” (delivered to your browser) by us. These are called “first party cookies.” Others, called “third party cookies” are set by third parties who are given access to do so on our Website. We offer you multiple ways to make choices about accepting or rejecting some of these cookies. The primary way to do this is by accessing the Cookie Preference Center that we have established for our Website (which you can access by clicking the “Customize Cookie Settings” link found in the bottom footer of each Website, near the link to the Privacy Policy). Within the Cookie Preference Center, you will find descriptions of each category of cookie (similar to those immediately below), and then you will be able to choose to reject certain categories of cookies, should you wish to do so (except that you cannot choose to opt out of receiving cookies falling within the “strictly necessary” category, because our Website will not function properly without these).
Cookies on our Website fall into the following categories:
- Necessary Cookies
These cookies are necessary for the Website to function and cannot be switched off in our systems through the Cookie Preference Center. These cookies are usually only set in response to your request for services, such as setting your privacy preferences, logging in, filling in forms, and accessing secure areas of the Website.
- Statistics or Analytics Cookies
These cookies allow our Website to collect information about how you interact with the Website, including which pages you visit most often and if certain pages send you error messages. These cookies help us improve our services. If these cookies are blocked or disabled, our Website may become less functional, including the potential that some of our services may no longer be available to you.
- Preferences or Functional Cookies
These cookies allow our Website to remember information, such as your preferred language, that can be used to customize your experience on our Website. These cookies also can be used to provide you with information specific to your region and may assist you in customizing our Website’s appearance. If these cookies are blocked or disabled, our Website may become less functional, including the potential that some of our services may no longer be available to you. In some instances, you may not be able to turn these cookies off, because without them, we won’t be able to provide the services or access to the Website
- Marketing or Targeting Cookies
These cookies are used by parties that are involved in serving other companies’ advertising on our sites, or that are involved in determining which of our advertisements (or other parties’ advertisements) to show you on third-party websites. These cookies collect information about your online activities, such as the advertisements you have seen or the websites or pages you have visited, in order to draw inferences about what advertising might be relevant to you. This information is then used to show you targeted advertising (sometimes referred to as “interest based advertising” or “online behavioral advertising”) that may be most relevant to you, including when you visit other websites not belonging to us. If these cookies are blocked or disabled, our Website may become less functional, including the potential that some of our services may no longer be available to you.
4. Specific Cookies That Appear On Our Website
Below is a list of the specific first and third party cookies that we may place on your device when you access our Website and otherwise use our services.
Necessary Cookies
| Name | Provider / Domain | Expiration | Description |
|---|---|---|---|
| __cf_bm | .reviews.co.uk | 29 minutes 53 seconds | This cookie is used to distinguish between humans and bots. |
| PHPSESSID | .eu.looptackle.com | 2 months 4 weeks | This is a general purpose identifier used to maintain user session variables. |
| AWSALBCORS | widget-mediator.zopim.com | 1 week | These cookies are for duration-based stickiness features named AWSALBCORS (ALB). |
Statistics or Analytics Cookies
| Name | Provider / Domain | Expiration | Description |
|---|---|---|---|
| sa-user-id-v3 | .srv.stackadapt.com | 11 months 4 weeks | This cookie is used to collect information about how visitors interact with a website. It is typically used for tracking and analytics purposes to improve the user experience and site performance. |
| sa-user-id | eu.looptackle.com | 11 months 4 weeks | This cookie is used to track user interaction and behavior on the website. It collects anonymous data about the user’s visits, such as the number of visits, average time spent on the website, and what pages have been loaded. This information is used to improve the user’s experience by customizing our page content based on the visitor’s browser type and/or other information. |
| sbjs_first_add | eu.looptackle.com | Session | This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site, and source of the traffic, to assess the effectiveness of marketing campaigns and website sources. |
| sbjs_migrations | eu.looptackle.com | Session | This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics. |
| sbjs_session | eu.looptackle.com | 29 minutes 53 seconds | This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website. |
| sa-user-id | tags.srv.stackadapt.com | 11 months 4 weeks | This cookie is used to track user interaction and behavior on the website. It collects anonymous data about the user’s visits, such as the number of visits, average time spent on the website, and what pages have been loaded. This information is used to improve the user’s experience by customizing our page content based on the visitor’s browser type and/or other information. |
| sa-user-id-v3 | tags.srv.stackadapt.com | 11 months 4 weeks | This cookie is used to collect information about how visitors interact with a website. It is typically used for tracking and analytics purposes to improve the user experience and site performance. |
| sbjs_first | eu.looptackle.com | Session | This cookie is used to store information about the user’s first session on the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used, and their location at the time of the first visit. This information is used to analyze and improve the website’s performance by understanding user behavior. |
| sbjs_udata | eu.looptackle.com | Session | This cookie is used to store user-specific data to help monitor and analyze the effectiveness of the advertising campaigns and optimize the user experience on the website. |
| sa-user-id | .srv.stackadapt.com | 11 months 4 weeks | This cookie is used to track user interaction and behavior on the website. It collects anonymous data about the user’s visits, such as the number of visits, average time spent on the website, and what pages have been loaded. This information is used to improve the user’s experience by customizing our page content based on the visitor’s browser type and/or other information. |
| _ga_H7H5S8SY2C | .looptackle.com | 1 year 1 month | This cookie is used by Google Analytics to persist session state. |
| _ga | .looptackle.com | 1 year 1 month | This cookie is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _ga | Google Analytics | 2 years | Used to distinguish users. |
| _gat_im | Google Analytics | 1 minute | Used to throttle request rate. |
| _gat | Google Analytics | 1 minute | Used to throttle request rate. |
| _gid | Google Analytics | 24 hours | Used to distinguish users. |
| ia_client | Foleon Doc | 1 year | Used to distinguish users. |
| ia_session | Foleon Doc | 30 minutes | Used to log session data |
| ReferrerParams FromUrl | Foleon Doc | 30 minutes | Used to parse attribution information to hidden form fields |
| fln_insights | Foleon Doc | Persists until browser tab is closed | Used to track reader interactions and behavior to provide usage metrics and reader insights. |
| fln_client_id | Foleon Doc | Persists until browser data is cleared | Stores a unique identifier for the visitor to distinguish sessions and track analytics data within Foleon content. |
Preferences or Functional Cookies
| Name | Provider / Domain | Expiration | Type |
|---|---|---|---|
| country | .looptackle.com | Session | This cookie determines the preferred language and country-setting of the visitor. It allows the website to show content most relevant to that region and language. |
| __zlcmid | .looptackle.com | 11 months 4 weeks | Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits. |
| cc_status | Foleon Doc | 1 year | Used to store a users cookie preference (accepted) |
| cc_date | Foleon Doc | 1 year | Used to calculate when a user needs to renew their cookie preferences (1 year) |
| cc_settings | Foleon Doc | 1 year | Used to store specific cookie preferences (about preferences, statistics, marketing) |
| whitepaper.user HasAccess | Foleon Doc | 1 year | Used to identify users who have already subscribed |
Targeting Cookies
| Name | Provider / Domain | Expiration | Type |
|---|---|---|---|
| sa-user-id-v2 | tags.srv.stackadapt.com | 11 months 4 weeks | This cookie is used to identify unique visitors by assigning a randomly generated number as a client identifier. It is used to enhance the user’s experience by tailoring advertisements and content to the user’s interests and to improve site performance and targeting capabilities. |
| sa-user-id-v2 | .srv.stackadapt.com | 11 months 4 weeks | This cookie is used to identify unique visitors by assigning a randomly generated number as a client identifier. It is used to enhance the user’s experience by tailoring advertisements and content to the user’s interests and to improve site performance and targeting capabilities. |
| _gcl_au | .looptackle.com | 2 months 4 weeks | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| sa-user-id-v2 | eu.looptackle.com | 11 months 4 weeks | This cookie is used to identify unique visitors by assigning a randomly generated number as a client identifier. It is used to enhance the user’s experience by tailoring advertisements and content to the user’s interests and to improve site performance and targeting capabilities. |
| _fbp | .looptackle.com | 2 months 4 weeks | Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers |