How to change your reel from left to right hand wind
Step by step instruction on how to change your LOOP reel from left to right hand wind, or vice versa.
Scandi Casting Lesson with Klaus Frimor
Join our Chief Rod Designer and world renowned instructor Klaus Frimor as he takes you through the philosophies and techniques of Scandi casting.
The first of the season 🇸🇪
Join Ted Logardt and Lars Munk in Swedish Lapland as they embark on a mission to catch the first Baltic salmon of the season on the beautiful Kengis Bruk.
Fly Fishing in Europe: The Ultimate Guide
Europe is home to some of the best fly fishing rivers in the world, with plenty of species to be caught on the fly. We look at some of the top locations.
Highland Springer 🏴
An annual trip to a lesser known Highland river, spending time with friends and getting lucky catching a beautiful spring salmon.
Evotec G5 Fly Reel Review
Will Peake gives the lowdown on our new Evotec G5 fly reel – the fifth generation member of the family and a worthy successor to the much loved G4.
Behind the ZT
Our Chief Rod Designer Klaus Frimor gives an overview of our latest and greatest travel rod – the LOOP ZT.
Behind the 7X
Our Chief Rod Designer Klaus Frimor takes you into the details and benefits of the revolutionary LOOP 7X series – the world’s first and only heptagonal (7-sided) fly fishing rod.