Last modified: September 15, 2025
LOOP Tackle Design AB (“LOOP Tackle Design”, “we”, “our” or “us”) cares about your privacy. In this privacy policy, we inform you about how we process your personal data and what rights you have. Please read this privacy policy together with any other notice or privacy policy that we may provide to you on specific occasions when we collect or process personal data about you.
TABLE OF CONTENTS
- About Us
- Information We Collect
- How We Share Your Personal Data
- Transfer Of Personal Data
- Your Rights
- Purpose And Legal Bases For The Processing Of Your Personal Data
- How We Protect Your Personal Data
- Data Retention
- Users Under The Age of 18
- Changes To This Privacy Policy
- Contact Us
ABOUT US
LOOP Tackle Design AB, corporate identity number 556225-0471 with postal address Box 6064, 192 06 Sollentuna, Sweden is the controller of your personal data.
If you wish to exercise your rights under this Policy or get in contact with us regarding our processing of your personal data, you can do this by contacting us by telephone at 0854410190 or by e-mail at privacy@looptackle.se.
INFORMATION WE COLLECT
THIS POLICY APPLIES TO INFORMATION WE COLLECT ABOUT YOU:
- On our website located at looptackle.com (the “Website”).
- When you contact us for information, customer service purposes, or any other inquiries.
- When you make a purchase with us.
- When you create or maintain a customer account with us.
This Policy does not apply to any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website, or when you contact us through social media channels. Please see the privacy notice of the relevant party in order to understand how that third party processes your personal data. We are not responsible for the privacy practices of such third parties.
We need to process some of your personal data in order to be able to conclude and administrate your purchase, provide your customer account and to be able to comply with regulatory requirements.
If you do not provide such personal data, you will not be able to make purchases or create a customer account with us. What personal data is required in these circumstances can be found in the tables below where the legal basis is stated to be “performance of contract” or “legal obligation”.
HOW WE SHARE YOUR PERSONAL DATA
Your personal data is mainly processed by LOOP Tackle Design. However, your personal data will be shared with third parties as set out below:
- In order to have a functioning IT system and conduct our business efficiently we share your personal data with our IT and technology suppliers. Your personal data is only shared to the extent necessary for our suppliers to perform their obligations in the contract they have with us. The legal basis for sharing your personal data is Art. 6 Para:1 lit. f) GDPR.
- In order to administer your payment or otherwise to complete your transaction, we will share your personal data with the supplier providing the payment solution that we use. The legal basis is therefore the performance of a contract with you, Art. 6 Para. 1 lit. b GDPR. If you choose to pay via invoice, the payment service provider also may share your personal data with a credit agency to assess your financial situation.
- In order for us to deliver your goods to you, and to handle any returns, we will share your personal data with the carrier that you choose in the check-out. The legal basis is therefore the performance of a contract with you, Art. 6 Para. 1 lit. b GDPR.
- In order to handle customer service matters, we share your personal data with the company providing customer service on our behalf. The legal basis for sharing your personal data is our legitimate interest to efficiently organize our customer service for you.
- In order to give you and other potential customers customised marketing via digital channels, we will share your personal data with the relevant third party providing the digital channel. Our legal basis is your consent.
- We share your personal data with external partners that help us manage our marketing through the digital channels. Our legal basis is your consent.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request. The legal basis is to comply with a legal obligation.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of LOOP Tackle Design’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by LOOP Tackle Design is among the assets transferred. Our legal basis is our legitimate interest to restructure our company.
- To enforce or apply our terms of sale and other agreements, including for billing and collection purposes. The legal basis is the performance of a contract with you.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of LOOP Tackle Design, our customers, or others. The legal basis is to comply with a legal obligation.
TRANSFER OF PERSONAL DATA
LOOP Tackle Design, our suppliers and partners will only process your personal data within the EU/EEA. In case personal data is processed outside of the EU/EEA, we will ensure that any third country will have an adequate level of protection and appropriate safeguards to ensure that your rights are protected. If you have any questions regarding how we share your personal data or if you want more information about the appropriate safeguards we have in place to protect your personal data, please feel free to contact us.
YOUR RIGHTS
Depending on where you live, you may have certain rights with respect to your personal data. You have the right not to be discriminated against (as provided for in applicable law) for exercising your rights under some local laws.
For example, under some local laws, you may be able to ask us to:
- provide access to certain information we hold about you, in some cases in a portable format, if technically feasible
- update or correct your information
- delete certain information
- restrict the use of your information
We will respond within the time period prescribed by applicable law. Please note that the above rights are subject to exceptions and limitations. We may take reasonable steps to verify your identity, including authenticating you through the email address.
RIGHT TO WITHDRAW CONSENT
If we are relying on your consent to process your personal data you have a right to, wholly or partly and at any time, withdraw any given consent for the processing of your personal data. Your withdrawal of consent will be effective from the time we receive notice of your withdrawal.
RIGHT TO OBJECT TO PROCESSING
You have the right to object to direct marketing. For example, you can opt-out of receiving newsletters and customized marketing.
You have the right to object to our processing when the processing is based on the legal basis of “legitimate interest” (read more about what this means below and we set out in this privacy policy when we process your personal data on this basis). In some other cases, the right to object does not exist (e.g. since we must store your personal data for a particular purpose). Please note that we are not obliged to uphold your objection, if we can show compelling legitimate reasons for the processing that outweigh your interests or if it is for the purpose of establishing, exercising, or defending legal claims.
RIGHT TO INFORMATION AND ACCESS
You have the right to obtain confirmation as to whether or not we are processing personal data about you and information about the personal data that we process, such as the purposes of the processing, categories and receipts of your personal data, and for how long we store your personal data. You can gain access to this information and obtain a copy of the personal data processed by us by contacting us as described in the beginning of this privacy policy.
RIGHT TO RECTIFICATION
You have a right to correct or update any inaccurate personal data concerning you that we may be processing and to ask us to have incomplete personal data completed. We may need to verify the accuracy of the new data you provide to us.
RIGHT TO ERASURE (“THE RIGHT TO BE FORGOTTEN”) AND RESTRICTION OF PROCESSING
Under certain circumstances, you have the right to request that we delete your personal data. This is the case for example where the personal data is no longer necessary for the purposes for which they were collected or otherwise processed, or you withdraw your consent on which the processing is based and where there is no other legal ground for our continued processing for your personal data.
You also have a right to request that we restrict our processing of your personal data. That is the case for example when the accuracy of the personal data is contested by you, or the processing is unlawful but you do not want us to delete it and instead you request that we restrict our use of it.
RIGHT TO LODGE A COMPLAINT TO A SUPERVISORY AUTHORITY
If you have any complaints regarding our processing of your personal data, you have the right to lodge a complaint with a supervisory or privacy regulatory authority (including federal and provincial privacy regulators). You may do this in particular in your country of residence, place of work or of an alleged infringement of the applicable data protection laws. You may also have the right to seek a remedy from your country’s court.
RIGHT TO DATA PORTABILITY
You have a right to ask us to transfer certain of your personal data we have about you to another company (data portability). We will provide your personal data in a structured commonly used, machine-readable format.
PURPOSE AND LEGAL BASES FOR THE PROCESSING OF YOUR PERSONAL DATA
Here you can read more about why we process your personal data, which categories of personal data we process and our legal basis for processing your personal data. You can also read for how long we process your personal data for each purpose.
You can also read about how we use cookies in our Cookie Policy which can be found here.
YOU VISIT OUR WEBSITE
| Purpose: To provide a functioning website and to improve our website | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Provide you with a functioning website · Examine and analyze how our website is used to make improvement measures |
· Gender · Age · Language · Country and city · Interests · Information from the unit you use to visit our website, namely IP-address, web browser, internet supplier, operating system, display resolution |
Consent, Art. 6 Para. 1 lit. a) GDPR to the improvement of our website Balancing of interest, Art. 6 Para. 1 lit. f) GDPR. We have a legitimate interest to provide you with a functioning website. |
| Retention time: Personal data that we have collected in connection with an individual visit to our website is stored for until you withdraw your consent or object to the processing. | ||
YOU CONTACT US
| Purpose: To communicate with you | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Communicate with you if you contact us via email, phone, our website or social media · Answer your questions |
· Name · Email address · Phone number · Information you leave to us |
Legitimate interest (Art. 6 Para. 1 lit. f GDPR) The processing is justified by our legitimate interest to be able to respond to your questions. |
| Retention time: We initially store your personal data for six months from the end of our communication to ensure we can deliver our products to you, but we may retain your personal data for longer, if a dispute arises between you and us | ||
YOU MADE A PURCHASE
| Purpose: To administer your purchase | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Deliver your products · Carry out payment · Send order and delivery confirmation |
· Name · Contact details (postal address, email address and telephone number) · Order information (e.g. what product you have ordered) · Payment Information |
Performance of contract The processing is necessary in order for us to fulfill the contract regarding your purchase. If the data is not provided, you will not be able to make a purchase with us. |
| Retention time: The data is processed for twelve months after your products have been delivered. | ||
| In addition to the above, your personal data is also processed by the payment service provider you choose use to carry out your payment. The payment service provider is a controller for the processing of your personal data for this purpose and is responsible for informing you separately in this respect. | ||
| Purpose: To request reviews from to you after completed purchase | ||
| Processing performed: | Personal data we process: | Legal basis: |
| · To request product reviews and reviews about your shopping experience |
· Name · Email address |
Consent |
| Retention time: We will send product reviews to you three weeks after your purchase. We will retain data provided to us regarding your product reviews for as long as we include your reviews on our website or in other marketing materials. | ||
| Purpose: To administer customer service matters | ||
| Processing performed: | Personal data we process: | Legal basis: |
| · Answer and administer your customer service matter by email, phone or social media |
· Name · Email address · Telephone number · The information you provide, such as order number. |
Legitimate interest The processing is justified by our legitimate interest in helping you with your matter. |
| Retention time: The data is processed for six months after completion of the matter. | ||
| Purpose: To comply with our financial and tax obligations | ||
| Processing performed: | Personal data we process: | Legal basis: |
| · Comply with legal, financial, accounting and tax obligations |
· Name · Postal address · Email address · Payment history and transactions |
Legal obligation The processing is necessary in order for us to comply with a legal obligation. |
| Retention time: The data is processed in accordance with applicable legal requirements. | ||
| Purpose: Provide personalized marketing in digital channels | ||
| Processing performed: | Personal data we process: | Legal basis: |
| · Provide personalized marketing in digital channels, social media and third party web pages including sharing of data with those parties. |
· Email address · IP address · Cookies (purchase and browser history) |
Legitimate interest The processing is justified by our legitimate interest in providing personalized marketing to you via email as an existing customer. Your data is processed for this purpose only if you have made a similar purchase with us and have not objected to marketing. Consent, Art. 6 Para 1 lit.a GDPR |
| Retention time: The data is processed for twelve months after completion of purchase or until you withdraw your consent or object to the processing. | ||
YOU CREATED A CUSTOMER ACCOUNT
| Purpose: To provide you a customer account and give you a smoother customer experience | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· To create and manage your customer account. · To take security measures, e.g. ensure that only authorized logs in. · Communicate regarding your customer account. · Give you the benefits of having a customer account, this includes to provide you with the opportunity to for example use pre-filled information when you shop, to see previous purchases, to follow current purchases, to easily manage your newsletter subscription and to provide you with offers and other benefits. |
· Name · Email address · Password · Your interests To give you the benefits of having a customer account the following is also processed: · The information which you have filled in during your latest purchase, this include that we store your name, email address and postal address · Order history |
Performance of contract (Art. 6 Para. 1 lit. b GDPR.) The processing is necessary in order for us to create and administrate your customer account. Balancing of interest (Art. 6 Para. 1 lit. f GDPR). This processing is justified by our legitimate interest in providing your with offers and benefits via email. Your data is processed for this purpose only if you have made a similar purchase with us and have not objected to marketing. Consent (Art. 6 Para 1 lit. a GDPR) |
| Retention time: The personal data is stored for two years from the last time you were logged in or until you withdraw your consent or object to the processing. You can delete your customer account at any time, we will then immediately stop storing your personal information for this purpose. Please note that we may separately retain your personal information for other purposes where permitted by law. If you require any further information, please contact us. | ||
| Purpose: To improve our service | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Send requests to participate in surveys on the use of our service · Manage the responses you provide in the survey · Compile statistics of the results of our surveys · Examine how our service is used to take improvement measures |
· Name · Email address · Information you leave in the survey · Information regarding which offers you have used · Information on how the service is used |
Legitimate interest The processing is justified by our legitimate interest to be able to contact you with a request to review our service in order to improve it. |
| · Examine how our service is used to take improvement measures |
· Information regarding which offers you have used · Information on how the service is used |
Balancing of interest The processing is justified by our legitimate interest to be able to improve our service. |
| Retention time: We will send inquiries to you as long as you have a customer account and have consented. However, we cease to store your personal data for this purpose if you withdraw your consent. We will only store the results of the surveys anonymously. | ||
YOU RECEIVE MARKETING FROM US
| Purpose: To send marketing and provide you with benefits | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Send marketing and newsletters with offers and information · Send personalized marketing so you get offers and information that we think you are interested in · Send information about your shopping cart to you if you have left our site without completing the purchase (including storing information about your shopping cart in order to be able to send you these reminders) |
· Name · Email address · Telephone number · Browsing history · Order history · Your interests |
Balancing of interest (Art. 6 Para. 1 lit. f) GDPR The processing is justified by our legitimate interest in sending relevant advertising via email to you as our customer. Your data is processed for this purpose only if you have made a similar purchase with us and have not objected to marketing You are entitled to object to the marketing when the data is collected and in each mail. Consent (Art. 6 Para. 1 lit. a GDPR) |
| Retention time: We will send marketing materials to you until you withdraw your consent or object to the processing of your personal data. | ||
| Purpose: Inviting you to events and competitions (marketing) | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Invite you to events and competitions · Administer your registration or participation in the competition |
· Name · Email address · Telephone number · Geographic location |
Consent (Art. 6 Para. 1 lit. a GDPR) |
| Retention time: The data is processed unless you withdraw your consent. | ||
YOU HAVE CLAIMS AGAINST US
| Purpose: To handle cancellations, complaints or other claims | ||
| Processing performed: | Personal data we process: | Legal basis: |
|
· Handle possible cancellation of purchase · Handle possible complaints or other claims |
· Name · Contact information (postal address, email address and phone number) · Information from our communication with you regarding your claim (e.g. details about the current order) |
Legal obligation (Art. 6 Para. 1 lit. c GDPR) The processing is necessary in order for us to act in accordance with consumer law and comply with a legal obligation. We also have a legitimate interest in being able to defend ourselves against a possible legal claim. (Art. 6 Para. 1 lit. f GDPR) |
| Retention time: The data is processed from the time you submit your claim and is processed as long as the process of the claim is in progress. | ||
BALANCE OF INTERESTS WHEN PROCESSING DATA BASED ON “LEGITIMATE INTERESTS”
As we state above, for some purposes, we process your personal data and rely on our legitimate interest as the legal basis for the processing. This means that we have considered and balanced any potential impact on you (both positive and negative) and your rights with our legitimate interest in the processing, before we process your personal data for our legitimate interest and we have determined that our legitimate interest for the processing outweighs your interests or rights which require the protection of your personal data. You are welcome to contact us if you want to read more about how we have undertaken this test. Our contact details are as stated in the beginning of this privacy policy.
HOW DO WE PROTECT YOUR PERSONAL DATA
We have implemented physical, organizational and technological measures that are designed to safeguard personal data. However, no online activity is ever fully secure or error-free. While we strive to protect your personal data, we cannot guarantee that your personal data is absolutely secure. Please keep this in mind when disclosing any information to us.
Please recognize that protecting your personal data is also your responsibility. We urge you to take every precaution to protect your information when you are on the Internet, or when you communicate with us and with others through the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account might have been compromised), or if you suspect someone else is using your account, please let us know immediately by contacting us as indicated in the Contact Us section below.
DATA RETENTION
We retain your personal data only for as long as we need it to fulfill the purposes for which it was collected and to comply with our legal obligations. We will generally store personal data associated with your account until it is no longer necessary to provide services to you, until you ask us to delete it, or until your account is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, assist with investigations, enforce our agreements, and take other actions permitted by law. For more information, contact us using the address at the end of this privacy policy.
CHILDREN
Our Website is not intended for users under 18 years of age. No one under age 18 should provide any information to LOOP Tackle Design. We do not knowingly collect personal information from anyone under 18. If you are under 18, do not use or provide any information to us, including on our Website, make any purchases from LOOP Tackle Design, or provide any information about yourself to us, including your name, address, telephone number, email address, or any other personal information.
If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at privacy@looptackle.se.
YOUR CALIFORNIA PRIVACY RIGHTS [CALIFORNIA RESIDENTS ONLY]
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@looptackle.se or write us at: Sjöängsvägen 15, 192 72 Sollentuna, Sweden.
CHANGES TO THIS PRIVACY POLICY
This privacy policy was last updated on the date at the top of this document and earlier versions can be obtained by contacting us. We may change this privacy policy from time to time and any changes will be posted on this page and, where substantive or material changes are made, we will notify you by email to the email address specified in your account.
CONTACT US
If you wish to exercise your rights under this Policy or get in contact with us regarding our processing of your personal data, you can do this by contacting us by telephone 0854410190 or by e-mail privacy@looptackle.se.