WILD FISH IN WILD PLACES FOREVER

Species spotlight

Wild Atlantic salmon is a keystone species that affects multiple ecosystems, and has seen its population drastically decline over the past few decades. And salmon in particular are near and dear to us because of our Swedish roots and how important the fish are to the country’s biome.

CONNECTED EFFORTS FOR CONSERVATION

We believe revitalization is possible, and we are proud to support initiatives working to bring that about.

OFF THE TABLE

A movement to help the world see that when it comes to salmon, ocean farmed = ocean harmed.

ROCK | PLASTIC | SALMON

A film exposing the aquaculture industry’s neglect for Newfoundland’s environment, and the local heroes standing up for a cleaner future.

LET’S UNDO THIS

It’s a critical moment in Iceland, North Atlantic salmon’s last stronghold, where responsible aquaculture regulation is long overdue.

SALMON.INFO

A fully vetted, one-stop resource for all the facts on salmon farming and its impact on the planet.

CONNECTED PARTNERSHIPS

Explore unstoppable non-profit organizations who are chipping away at our debt to Mother Nature.

NASF

The North Atlantic Salmon Fund is dedicated to save and protect wild Atlantic salmon in Iceland, one of the last strongholds of the species.

ASF

The Atlantic Salmon Federation is a world-leading science and advocacy organization working to restore wild Atlantic salmon in the North Atlantic.

WILDFISH

Independent charity in the UK working to diminish the key threats to wild fish from open-net salmon farming, pollution and over-abstraction.

“The Earth is a fine place and worth fighting for.”
Ernest Hemingway