Role: Product Line Manager, Softgoods
Contract: Permanent (Six-month trial period)
Holiday: 30 days paid leave plus Public Holidays
Location: Stockholm, Sweden. (We are also open to a hybrid or remote working for the right candidate)
Department: Product Development, Softgoods
Reporting to: VP of Product, Apparel
About Loop Tackle Design:
Loop is a renowned Scandinavian brand with a 40-year history of crafting premium fly fishing and outdoor products. Known for its innovative designs, environmental stewardship, and superior product quality, the company has established itself as a respected leader in the European market.
In October 2024, Loop was acquired by COX Enterprises, a US-based conglomerate with over $20 billion in annual revenue. This acquisition has positioned Loop for ambitious global growth, leveraging COX’s extensive resources to expand its market presence, particularly in the United States, the largest fly fishing market.
With a mission to become the world’s leading premium fly fishing brand, Loop is deeply committed to conservation, producing high-performance, sustainable products that align with its values of environmental responsibility. Its offerings include fly fishing equipment, clothing, accessories, wilderness lodges, and outfitter stores in Canada, with plans for further expansion into the outdoor industry.
Loop embodies a start-up mindset during its growth phase, striving for innovation and excellence to deliver unmatched experiences for outdoor and fly fishing enthusiasts worldwide.
The opportunity:
As the Product Line Manager, Softgoods at Loop, you will leverage your proven product management experience and passion for fly fishing and the global fly fishing community to drive the development and delivery of a market-leading product line. Your expertise in market and competitor analysis will ensure a strategic and cohesive assortment that supports revenue growth, margin expansion, and global market leadership, while aligning with Loop’s commitment to innovation, performance, and sustainability.
Your role is central in translating Loop’s vision into physical product. Using your knowledge of Loop’s product range, market insights, and angler needs, you will collaborate closely with internal teams across product design, production, marketing and sales to bring forward-thinking, user-driven gear to market. You’ll ensure that each product enhances the user experience and reflects Loop’s high standards for quality and purpose.
You’ll manage seasonal line plans, oversee relevant data in PLM systems, and maintain key tools and decks for internal and external use. Your ability to communicate cross-functionally and create compelling visual and strategic presentations will inspire internal teams, retail partners, and end users alike.
In this role, you will help shape the future of Loop’s product offering by ensuring our Softgoods collection not only performs in the world’s most demanding fly-fishing environments but also reflects our values around conservation, craftsmanship, and innovation.
The Team:
You will be part of a small but growing team. You’ll collaborate with an internal product developer, pattern maker, textile engineer, production/sourcing manager, and external partners to create world-class products. This team will build strong relationships with internal and external stakeholders to bring ideas to commercial success.
Day-to-day work would include:
You will be the product team’s eyes and ears to the market, translating gathered data into compelling info for execution into product creation.
• Define and manage the Softgoods product line, ensuring each item supports Loop’s reputation for performance, quality, and innovation.
• Stay connected to the market and the end-user by conducting regular market and competitor analysis and listening to the needs of anglers, guides, and retail partners to inform product updates and new ideas
• Write concise, market and end-user-informed briefs for design and development that reflect real-world use and Loops’ high standards.
• Oversee seasonal planning, including pricing, line architecture, margin targets, forecasting and go-to-market timelines.
• Seasonal sales analysis utilising both D2C and B2B sell-out and B2B sell-in data to help define future products and assortments.
• Present product strategies and product lines with engaging storytelling to internal teams, including sales reps, retail partners and ultimately end-users.
• Collaborate with marketing to ensure effective consumer communication of key assortments and product stories, including shaping how products are positioned at retail, from catalogues and trade shows to digital content and sell-in tools
Background and skills:
• You love the outdoors and fly fishing, and have a desire to make a difference in our industry.
• A degree in a relevant business-related topic and/or at least 5 years of previous experience working in a Product Management/Merchandising role, preferably within performance Softgoods.
• A professional level of English is required, and Swedish is a plus.
• Experience in the product development process, merchandising, assortment planning and the strategic product creation process.
• Deep natural understanding, passion and experience in fly fishing and the fly-fishing community.
• Excellent verbal communication skills and the ability to deliver presentations to large groups at all levels of a business
• Strong background in analysing market trends, competitor products, and customer needs, ideally within the fly fishing and performance softgoods industry.
• Experience with PLM or another Product Lifecycle Management System is a plus.
• A general understanding of apparel construction, the sourcing process, and previous experience negotiating with partners is a plus.
• A good understanding of business and marketing objectives with a proven record of delivering against these KPIs
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If you’re interested in applying for this role, please send your CV by email to the team at Sports+Outdoor Search at applications@sportsandoutdoorsearch.com. Please include the role name in the subject line of the email. They’ll review all applications and come back to you with initial feedback within seven days of your application.
Closing date: 25th July 2025