The Loop you love is here.
Expert gear from the fly fishing pioneers, so you can go deeper into nature. A new experience full of innovation and adventure - all to protect wild fish in wild places forever. Keep it going with the world’s most legendary rods and reels.
Z1 DOUBLE-HAND ROD
Nano-graphene technology delivers superb feel and accuracy on wider salmon rivers, where good line control is essential.
Rods
WILD FISH. WILD PLACES. EP1 - Montana
Designed from the water up
Beautifully minimalistic, the Anorak fly fishing jacket is a stormproof, lightweight outer shell designed to keep you totally dry in the elements.
Clothing
Argentina sea trout
Emilie Bjorkman’s Set up for Success against one of the most sought-after species on the planet.