Slick, practical and stunningly effective, our new SPIDERTEC system seamlessly merges years of rod and reel development into a piece of groundbreaking, wearable tech. Welcome to the future…


We look back on the 10 best and most memorable salmon from the Loop in 2017, not surprising Iceland, Norway, Russia, Canada and Sweden produced the goods!


Never miss another opportunity with the latest in fish spotting technology. Utilising our patented “Kinetic Detection System”, the OPTI Vision perfectly maps out fish locations beneath the water.

New website for atlantic rivers

AROC – Atlantic Rivers Outfitting COmpany New Website After some serious quality time on the water with our production team, we’re happy to announce the launch of our Atlantic Rivers (AROC) website.   For more information on our packages visit http://www.atlanticrivers.com/ & https://www.looptackle.com/lodges/   To have a look at what goes on in our state of the … Continued


After months of planning and preparation, last week found LOOP heading southward to attend the annual ICAST trade show in Orlando, Florida. Now take into consideration we are of Scandinavian origin. Arriving in 100 degree searing heat was indeed a shock to the system for fly fishers from the North.   After some acclimatization to … Continued

Midnight Summer Salmon

Baltic Salmon Fishing The summer salmon season is well under way and what a start it has been for all Atlantic and Baltic Salmon fishing rivers. The Loop Sweden crew have been out in full force for the arrival of the Baltic’s in the Arctic Circle. We proudly hosted the fantastic crew of fly-fishing film … Continued


Baltic Salmon have been a mythical creature in my eyes since I was a young boy, fishing for Atlantic Salmon in Scottish spate rivers. Old magazine articles and books revealed countless record fish from the Baltic sea. This continued to fuel the fire that is my addiction to Salmon fishing. Sparking the dream of fly-fishing … Continued

Unpredictable New Zealand

Forrest Gump’s mother once said: “Life is like a box of chocolates, you never know what you’re going to get”, a saying that in a way, sums up the fishing experiences for Stefan and I, not least when in the backcountry of New Zealand. Our previous visits to these infamously cloudy lands, mostly offered us … Continued


Anticipation, a word synonymous with salmon fishing. The journey to the river, pulling on your waders, setting up the rod and tying on that favourite fly. Cast after cast, could this be the one? That heart stopping moment when you feel that delicate tug, to resist the urge to lift until that line goes tight. … Continued

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