NEW – SDS Shooting Head Kits

Introducing SDS Shooting Heads a brand new multi tip line series in Scandi, Switch and Skagit weights, featuring, running lines, heads, tips and micro tips.


We look back on the 10 best and most memorable salmon from the Loop in 2017, not surprising Iceland, Norway, Russia, Canada and Sweden produced the goods!


It all began one day when three amigos were crouching behind a 4×4, sheltering from the relentless wind of the Argentinian Steppe on the banks of the Rio Gallegos. Huddling around a maté, sharing the bitter nectar and relishing that brief moment the wind was not pounding your face like a ferocious demon.   We … Continued


It all started not so long ago back in July 2015. It was then that we visited Finnmark for the very first time. It was a short 4 days fishing adventure with great opportunities to experience fishing for Atlantic Salmon in Northern Norway. Unfortunately the first time there we were not so lucky. During that … Continued

New website for atlantic rivers

AROC – Atlantic Rivers Outfitting COmpany New Website After some serious quality time on the water with our production team, we’re happy to announce the launch of our Atlantic Rivers (AROC) website.   For more information on our packages visit &   To have a look at what goes on in our state of the … Continued

Midnight Summer Salmon

Baltic Salmon Fishing The summer salmon season is well under way and what a start it has been for all Atlantic and Baltic Salmon fishing rivers. The Loop Sweden crew have been out in full force for the arrival of the Baltic’s in the Arctic Circle. We proudly hosted the fantastic crew of fly-fishing film … Continued


Baltic Salmon have been a mythical creature in my eyes since I was a young boy, fishing for Atlantic Salmon in Scottish spate rivers. Old magazine articles and books revealed countless record fish from the Baltic sea. This continued to fuel the fire that is my addiction to Salmon fishing. Sparking the dream of fly-fishing … Continued


Anticipation, a word synonymous with salmon fishing. The journey to the river, pulling on your waders, setting up the rod and tying on that favourite fly. Cast after cast, could this be the one? That heart stopping moment when you feel that delicate tug, to resist the urge to lift until that line goes tight. … Continued

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