Pioneers in gear and adventure
In 1990 Christer Sjöberg was among the first pioneers into Russia’s hidden and long forgotten treasures. The exploration of the southern White Sea coast was undertaken and Russian helicopters were invaluable in exploring countless rivers. In 1993 Christer had found what he considered the best of the best and built lodges on the Umba, Kharlovka, Litza and the Yokanga. For years Loop offered what many consider the world’s best Atlantic Salmon programs. As many know doing business in Russia can be risky, so Loop sold their programs and has focused their adventure travel business in Argentina’s Patagonia. The travel business progresses as well. Christer was among the first Scandinavians to try his hands on saltwater fly fishing. After spending years on the flats the Florida Keys, Cuba, Venezuela and the Seychelles he was able to develop new gear specially designed for this market.
The dream came true
Today Loop designs, develops and manages every manufacturing process of their gear themselves. All our products were designed and built to last and function in the world’s toughest conditions and to last for season after season. Experience, enthusiasm and an unbreakable will has led us to only put the Loop brand on the best products. Loop started out as a dream and for over twenty years Loop has been a leader in the fly fishing industry. Today that dream is evolved into an internationally company focused on delivery dreams to our customers.