Henrik Larsson

Fly-fishing has always been a cornerstone in my life and when it came to that point in life when work was necessary to stay alive the area of fly-fishing was the obvious choice.

Guiding in Sweden, Norway and Russia, casting seminars, fishing courses, sales, product development, environmental restoration and manager at Em River are some of my earlier experiences in this line of work. Nowadays I'm heading the Marketing Division at Loop as well as being involved in product development.

Being a person with a humble attitude towards fly-fishing,work and life in general I believe that every person can teach you something new, both in fly-fishing and as a human being. Hence you are never fully learned.

This is reflected in my attitude towards the fly cast and how you fish.

Fly fishing and casting is supposed to be fun, not incomprehensible and tricky.